More CoverageInstead, Universal is splitting its so-called “Pay 1" window into three sections. The hybrid approach could help Comcast and its subsidiary NBCUniversal boost Peacock’s subscriber base. Peacock, which launched a year ago, has signed up 42 million accounts, according to the company, but the vast majority aren’t paying.
The complicated approach also shows that NBCUniversal isn’t as willing as competitors to abandon the hundreds of millions in licensing fees they can get for selling their movies to streamers. Not included in Amazon’s 10-month streaming window are Universal’s upcoming animated films from in-house studios DreamWorks Animation and Illumination Entertainment, which will go to yet another undisclosed partner. Amazon, however, will receive the animated titles through an additional, later window.
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