Every major studio followed suit in terms of making their COVID-era movies available in the home far earlier, whether via streaming or PVOD.
Disney has used its movies to boost Disney+, while Warner Bros. has made its entire 2021 slate available simultaneously in the home and on HBO Max. Next year, Warners will return to an exclusive theatrical window and make its films available on HBO Max as early as 45 days. Paramount and its sister streaming service Paramount+ also have announced a 45-day window. Peacock is the latest streamer to follow suit.
“As we continue investing in the most valued and sought-after content for Peacock, films are essential to that mix,” Peacock president Kelly Campbell said. “The team at Universal Filmed Entertainment Group are fantastic partners and we are excited to bring their amazing slate of blockbuster films and beloved franchises to Peacock as early as 45 days after their theatrical release, and provide a steady stream of fresh, original films exclusively for Peacock customers throughout the year.
Source: Entertainment Trends (entertainmenttrends.net)
As it should be because streaming is mainstream now... Theaters are not as popular now......
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