As an Italian, Incontri also expressed his pride in joining a company and a brand that “has built its history beyond the product. Similarly to Tod’s, this is a family project that is ethically correct.” The designer was thefor five years until 2019. Benetton, he continued, “delivers an accessible and democratic project while respecting top quality.”
Incontri will be in charge of a new communication campaign bowing at the end of August presenting the brand’s fall collection. Benetton’s core and storied business, knits, “beautiful yarns, durable and democratic,” will continue to be relevant also for Incontri, who underscored the brand’s “bold and precise aesthetics” for both the product and the stores.
He said meeting Luciano Benetton, with whom he also discussed architecture and art, was a highlight. “He represents the company and the company reflects his vision. Meeting him has given me strength and motivation.” Through the pandemic, Incontri worked on several projects, including a book with Skira and developing a range of embroidered totes, while creating a capsule of cushions and chairs with Seletti, among others. He also launched with a friend, actress and TV presenter Fiammetta Cicogna, a new sustainable jewelry line, called Inbilico, which employs recycled gold and lab-grown diamonds.