At the time, Ben & Jerry’s said it planned to stay in Israel through “a different arrangement.”
The new arrangement means Ben & Jerry’s will be sold under its Hebrew and Arabic names throughout Israel and the West Bank under the full ownership of its current licensee. Unilever said that over the past year it has been listening to perspectives “on this complex and sensitive matter, and believes this is the best outcome for Ben & Jerry’s in Israel. The review included extensive consultation over several months, including with the Israeli Government.”
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