‘Unholy’ Matrimony: How Sam Smith and Kim Petras’ Queer Anthem Became an Overnight Success

collaboration became Petras’ first entry on the Billboard Hot 100 and, to her complete astonishment, topped the chart a month later and earned a Grammy nomination. “There was a lot of crying,” the German artist says.

Smith first floated the idea of working with Petras years ago. They have been sending songs back and forth ever since, but nothing felt right until a rough demo of “Unholy” arrived in Petras’ inbox. She knew it was the one immediately. “It just made sense,” Petras says. “I actually had something to offer to the storyline.” A week later they met for the very first time at L.A.’s Capitol Studios.

The duo was assisted by a smattering of music’s biggest songwriters and producers, including ILYA, Cirkut, Omer Fedi and Blake Slatkin. However, Smith took charge creatively and insisted that Petras was heard and empowered. “Sam was like, ‘I want Kim to do whatever she wants to do. I want her to be authentic.’” In the process, she expanded her group of collaborators: “It’s really cool because ‘Unholy’ introduced me to the Max Martin crew.

When “Unholy” dropped, the response was instant. It debuted at No. 1 on Spotify’s U.S. and Global charts and entered the Hot 100 at No. 3. All of a sudden, Petras was making the kind of moves she had dreamed of since dropping her first independent single as a teenager. “I’ve been doing this for years, and I’ve never had that kind of mass appeal,” she says. “It was my first Hot 100 entry and it went to No. 1, which is crazy.

Source: News Formal (newsformal.com)

usuallytori This sounds like most insincere public service announcement she's a industry plant 🤣🤣🤣

Thats what she looks like...

loves this 💖

Yeah the Slutpop EP was very inspiring

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