comedy about the origins of the beloved breakfast food, the Pop-Tart. While the film does mention real companies and alludes to actual historical events — there really was a rivalry between Kellogg’s and Post as they both raced each other to market with competing toaster pastries in the early 1960s — much of the film is a work of fiction.
reunion — with Jon Hamm and John Slattery unofficially reprising their roles as Don Draper and Roger Sterling from the beloved says he’s brought in a pair of “Madison Avenue ad men” to help hone in on the marketing plan for the Pop-Tart. Hamm then gives one of Draper’s patented sales pitches, filled with gravitas and dry charm.
Ad Man #1 says they should call their new pastry “The Jelle Jolie,” and further pitches product variations like a chocolate “Jelle Jolie Noir” as well as a “Jelle Jolie Sensual” with “no packet at all, for those who dare. Because his pleasure ... is also hers.” Kellogg and his team reject the Sterling Cooper ad pitch, and the film continues with its over-the-top slapstick comedy riffs on breakfast cereals and processed food culture. Hamm and Slattery aren’t seen again until the closing credits, where everyone in the cast appears to lip synch and dance to occupying the same fictional space. In terms of time period and subject matter, yes, Sterling Cooper could absolutely have worked on advertisements for Kellogg’s Pop-Tarts.
Source: Entertainment Trends (entertainmenttrends.net)
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