Its tag line is: "The Only Way Is Through."
Founder and former CEO Kevin Plank was speaking in New York at The National Retail Federation's Big Show, discussing what it means to "find sustained profitability in a low-growth world." At the end of his talk, Plank unzipped his Under Armour jacket to reveal a shirt with big, bold letters emblazoned with the new slogan.
As Plank spoke to the crowd in New York, the company held a media event at its Baltimore headquarters. Athletes ranging from Olympic swimmer Michael Phelps to alpine ski racer Lindsey Vonn roamed the halls, broke a sweat and bonded over their ties to Under Armour. "There are things in life you want to achieve and just simply can't, whether it's physical or mental or circumstance, you know, there's always a reason why things might not work out. But, you know, the most important thing is accepting it, which is easier said than done," Vonn said in an interview.
MichaelPhelps The only way is through yo bank account!
earnyourglory
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