Mars has said the face was originally modeled after a Chicago maitre d' named Frank Brown. In a short-lived 2007 marketing campaign, the company elevated Uncle Ben to chairman of a rice company.
Dawson said months of conversations with employees, customer studies and other stakeholders led the company to settle on"Ben's Original". She said the company is still deciding on an image to accompany the new name. Mars also announced several other initiatives, including a $2 million investment in culinary scholarships for aspiring Black chefs in partnership with the National Urban League. It also is planning a $2.5 million investment in nutritional and education programs for students in Greenville, Mississippi, the majority African-American city where the rice brand has been produced for more than 40 years.
Mars said it has set a goal of increasing the ranks of racial minorities in U.S. management positions from 20 percent to 40 percent. The company did not give a timeframe for reaching that number.
😶
Who eats that stuff?
So is it racist to call it white or brown or yellow rice? Just asking.
New name doesn't sound very original.
asinine
1969-We landed on the moon 2020- Food is racist
Ridiculous.
NBC, let's tabloid up that headline: 'Ben Cries Uncle!'
B original would have been better.
I feel that it is a racist brand name and am offended.
And American Democracy is getting a new name: Trump’s Dictatorship. What’s sad? Many support it.
company BEN'S over to racist rhetoric
Yeah real change has occurred 😏
Better 50 years late than never
Well, that fixes everything.
Poor Ben he got kicked out of the family for no reason.
Nobody can stop me from storing it in this container.
So presumably if they’d just changed it to a black haired white guy with a bow tie, there would be no issue. This is racial trivial pursuit at it’s Worst. How do you expect anyone to take you seriously?
Hope this makes people feel better. ❄
🙄
I hope they don't find Uncle Sam racist...
Hilarious.
I don't really understand how removing a black figure as the face of an iconic brand is helpful to black people. 🤷🏿♂️
HOW IGNORANT! VoteRED2020RemoveEveryDemocrat
And we will never buy their rice again. Carolina rice is my favorite
Watch as conservatives lose their minds.
Sick
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Watch: Run The Jewels Announce Performance with Adult Swim & Ben & Jerry's for Voter TurnoutRun The Jewels (runjewels) will perform RTJ4 in full on AdultSwim, through a collaboration with BenAndJerrys to inspire voter turnout.
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