Amazon unveiled a new online store for beauty products marketed toward professionals on Monday. Shares of Ulta and Sally Beauty dropped shortly after the announcement, but analysts say Ulta shouldn't worry. Ulta's customer loyalty and reliance on sales to non-professional stylists are two assets that should keep the beauty brand safe from Amazon's encroachment, they argue. Sally Beauty and other brands might have a harder time. Visit the Business Insider homepage for more stories.
Amazon unveiled a new online store for beauty products marketed toward professionals on Monday. Shares of Ulta and Sally Beauty dropped shortly after the announcement, but analysts say Ulta shouldn't worry. Ulta's customer loyalty and reliance on sales to non-professional stylists are two assets that should keep the beauty brand safe from Amazon's encroachment, they argue. Sally Beauty and other brands might have a harder time. Visit the Business Insider homepage for more stories.
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