Every time this event rolls around, I whip out my calendar and begin my game plan. It’s one of the best blowouts out of any retailer, and it requires careful consideration. Yes, I’m talking about Ulta Beauty’s 21 Days of Beauty September 2020 event, in which unbelievable deals on beauty products drop daily for three weeks. I’m talking bestsellers and new products from brands including Tarte, Anastasia Beverly Hills, Benefit Cosmetics and so much more.
Here’s how to dominate 21 Days of Beauty: be diligent about reading every last deal outlined below. Pay attention to whether the deals are in-store or online — and don’t forget, you can also select curbside pickup for a socially-distanced shopping haul. Make sure you download the Ulta Beauty app, too; you won’t to sleep on the opportunity to earn those points. In the app you can also virtually try on makeup in the GLAMlab before you add the steals to your cart.
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