UGLOW Sport: Conquering Every Terrain With Ease

At the heart of every company is a mission to solve one of the world’s problems. For Romain Jean de Dieu, the CEO and Founder of UGLOW Sport, he wants to improve the comfort standards of sports enthusiasts and athletes alike. This spurred him to dive head deep into designing sports apparel that met his own set of criteria.

When I created the first UGLOW concepts back in 11.11.11 , I wanted to bring more safety into sports and industrial life. I was General Manager in the lighting business for a Jackie Chan and Airstar international joint venture in Hong Kong. UGLOW was a side project where I researched directions into its design, innovation, technology, and sports.

Our first three years were challenging for the production teams, but we still have the same core from 2014, which I am proud of. Such combinations of fabrics combined with our 100 per cent stitch-free production methods help us raise the reputation for our clothes. We presently sell our products worldwide via our distributors’ network and our online channel. Products are tested mainly in France, Singapore and Hong Kong. We need to explore all terrains and conditions to have them perform excellently in varied conditions.We are very concerned about making the world and our company a better and safer place. We, as producers, are role models, and it all starts with the right actions.

We are as fair as possible with our workers, offering social and bonus schemes. Everything is significantly regulated in China nowadays. As UGLOW’s legal representative and owner, I must comply with the local government. They expect foreigners to have impeccable respect for labour law, waste management, and business ethics.

Look at cycling. Who would have thought it would have become the new golf? It is a remarkable breakthrough in this domain and an excellent opportunity for brands like UGLOW to sharpen their presence with great products. Jean Luc Diard, currently VP of innovation at Deckers corp, founder of HOKA ONE ONE, and former CEO of Salomon, saw UGLOW’s potential and immediately pushed us to develop more until we finally collaborated on a few secret projects to be released this year.

Such growth comes with the challenges of finding more labour and more capital. We need to work on a few things to get stronger. I believe the first is to put together our teams in a similar location. We plan to have our headquarters in Europe two years from now.

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