'UFC With Creatives': How Swizz Beatz and Timbaland Launched Live Songwriting Battles

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With hundreds of thousands of socially-distanced viewers, the two veteran producers are creating a new kind of musical reality show featuring artists like Scott Storch, The-Dream, and Lil Jon

by Fat Joe — “Fuck is wrong wit this nigga” — captured the general sentiment of the spectators.

As the battles draw more viewers, the demand for specific producers to square off against each other has become overwhelming. Two names now loom large over the proceedings. “Believe me,is on our minds. The Neptunes are on our mind. Every big person you thinking about is on our mind, and most of them on our lines,” Swizz says.

Hit-Boy, who joined a satellite battle with Boi-1da, is among the younger producers to follow the trend. “What really jumped it off was when Joe Budden, he kinda like halfway subtweeted me,” Hit-Boy says. “I had Vince Staples call me, and that was the final straw. He was basically like, ‘They tryna say you not really serious.

 

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