The deal shows DraftKings is picking up where it left off in 2020, aligning partnerships with top sports companies to put itself where it believes sports fans are. Financial terms of the partnership were not disclosed.brand control over an installed clock in arenas where UFC events are held.
"It's going to allow the fighter and fans the ability to see the time left in a round in a way that they haven't before," Kucharz said. "It's a big deal because it'll be integrated into the production technology, and fans and fighters will have the ability to see the countdown clock that people traditionally see watching at home."
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