Uber will put signs with ads on top of some cars, giving drivers and Uber a new way to make money

The new network, called "Uber OOH," will launch in partnership with Adomni, an online platform for digital out-of-home advertising. The units will feature two-sided, internet-connected screens on participating Uber drivers' vehicles., which lets ride-hailing drivers make money from car-top ad displays.

The network will launch in Atlanta, Phoenix and Dallas to start in April starting with 1,000 vehicles equipped with digital screens. On the website for Uber OOHt, Uber says the program will be available in Chicago, Houston, Las Vegas, Los Angeles and San Francisco later in 2020. Uber said it can geofence creative content "for the ideal audience," which means it can show specific ads for places that are nearby. Adomni said in a release that advertisers will be able to display one ad on the car and a nearby billboard at the same time. So, a car in Times' Square might, theoretically, show the same ads you see on nearby buildings.

saxena_puru In Dara we trust? If both drivers and Uber benefit, advertising might be enormous.

They have done it years ago in asia.

Bloomberg is salivating

Paying top dollar for talent pays off, these are revolutionary ideas...

so like a taxi?

Genius, if you ask me

That's so classy.

And now they are taxi cabs.... 🚕

Yuck

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