This story requires our BI Prime membership. To read the full article,Ride-hailing giant Uber has tapped veteran Google exec Thomas Ranese as its new vice president of global marketing.
At Uber, he will be responsible for marketing all of Uber's products and businesses around the world, and also lead the brand, creative, research, and regional marketing teams. Ranese spent almost 10 years at Google, where he was most recently its VP of global hardware marketing. At Uber, he will be responsible for marketing all of Uber's products and businesses around the world, and also lead the brand, creative, research, and regional marketing teams.by Jill Hazelbaker, its SVP of marketing and public affairs, whom Ranese will report to. A spokesman confirmed the news to Business Insider.
It doesn't matter. Go*gle has allegedly a wealth of hardware and software tools(developed in-house) at its disposal that üBer does not have.
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