U.S. Streaming Tops Cable TV Viewing for First Time, Nielsen Says

. It was only a matter of time before the milestone was reached, as streaming usage has continued to climb while traditional TV declines amid the steady drip-drip-drip of cord-cutting losses.

Netflix again held the largest share of overall TV viewing among streaming platforms with 8.0% — a record high for the service. That was driven by nearly 18 billion viewing minutes of “Stranger Things 4” alone for July along with almost 11 billion minutes of combined viewing of “Virgin River” and “The Umbrella Academy.” In addition, Netflix original movies “The Sea Beast” and “The Gray Man,” starring Ryan Gosling, Ana de Armas and Chris Evans, contributed over 5 billion minutes, per Nielsen.

Overall, streaming usage in July increased 3.2% compared with June and gained 1.1 share points. Time spent streaming in July averaged nearly 191 billion minutes per week, and each of the five measurement weeks in July 2022 now account for five of the six highest-volume streaming weeks on record, according to Nielsen.

Cable viewing in July declined 2% and dropped -0.7 share points compared with June, and year-over-year, cable usage was down -8.9% and -3.3 share points. Sports viewing posted the biggest decline for the cable TV category, dropping -15.4% from June and -34% from a year ago when the rescheduled 2020 Tokyo Summer Olympics began.

No. Its still more than 50% cable +network

uhh...check back when CFB NFL season starts...

The content of most TV stations are...Reruns & News!!! Keeping cable TV just to get to streaming services...where 'I', the one who pays $$$, have a Choice ❤️!!!

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Phoenix Suns, Arizona Coyotes games to be available on new streaming service Bally Sports+Phoenix Suns and Arizona Coyotes games on Bally Sports Arizona will soon be available to stream on a new streaming service. What about the rising? $19.99 a month. What a joke. I hope it tanks. This sounds too good to be true. I can watch Suns games without paying cable?
Source: azcentral - 🏆 585. / 51 Read more »

How to watch ‘The Challenge: USA’ tonight (8/17/22): time, channel, free live streamTonight's episode is called 'State of the Unions.'
Source: PennLive - 🏆 463. / 53 Read more »

‘Virgin River’ Hits Series High, Dethrones ‘Stranger Things’The romantic drama tops Nielsen's streaming rankings for July 18-24. No. yes !! Is Elizabeth Gillies going to be in The Show. And is this Show going to be on ABC. CBS or maybe NBC
Source: THR - 🏆 411. / 53 Read more »

Streaming outperforms both cable and broadcast TV for the first time everStreaming platforms outpaced broadcast and cable in July's total TV viewership. The change came as new seasons of hits on Hulu and Netflix debuted and live sports and traditional shows went on hiatus.
Source: KPBSnews - 🏆 240. / 63 Read more »

Streaming Overtakes Cable in July, Leads Platform Rankings for the First TimeBuoyed by 'Stranger Things' and other big titles, streamers set a fifth straight high in Nielsen's monthly usage snapshot. Surprised Prime isn’t in 2nd place to Netflix in the rankings
Source: THR - 🏆 411. / 53 Read more »

Atlas moth, one of world's largest with 10-inch wingspan, spotted for first time in US: ResearchersSPOTTED: Scientists in Washington state discovered one of the world's largest known moths and they say it's the first time it's been spotted in the U.S. WSDAgov WSDAgov Welp. We are fucked when it grows up. WSDAgov It’s called a Mariposa butterfly WSDAgov Those things are worth a bunch of bells. Gotta get my net ready.
Source: ABC7 - 🏆 67. / 68 Read more »