U.S. senators say social media letting algorithms 'run wild'

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A U.S. Senate panel on Tuesday questioned how major social media companies like ...

WASHINGTON - A U.S. Senate panel on Tuesday questioned how major social media companies like Facebook Inc and Alphabet Inc’s Google unit use algorithms and artificial intelligence to serve up new content to keep users engaged.

Congress has spent months debating new privacy protections for online users that could restrict the ability of social media companies to use personal data to make content recommendations and questioned if social media firms properly safeguard children. Blumenthal and Senator Marsha Blackburn wrote YouTube’s CEO this month, raising concerns that YouTube “recommendation mechanism continues to actively and automatically push sensitive videos involving children.” A number of senators from both parties are working on legislation to commission a $95 million five-year National Institute of Health research initiative to investigate the impact of tech on kids, Senator Ed Markey said.

Senator John Thune, a Republican who chairs the panel, said the “powerful mechanisms behind these platforms meant to enhance engagement also have the ability – or at least the potential – to influence the thoughts and behaviors of literally billions of people.”

 

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