U.K. Vows to Clamp Down on Misleading Crypto Ads | CoinMarketCap

The U.K. has unveiled plans to clamp down on misleading cryptocurrency adverts 🇬🇧

1/19/2022 9:02:00 PM

The U.K. has unveiled plans to clamp down on misleading cryptocurrency adverts 🇬🇧

Figures released by the FCA last year suggest 2.3 million Britons now own cryptocurrencies, but many consumers have made an investment without being aware of the risks.

'Eager to Support Innovation'The U.K. appears to be striking an upbeat tone with its announcement — with the government "eager to support innovation in cryptoassets." Chancellor Rishi Sunak added:"Cryptoassets can provide exciting new opportunities, offering people new ways to transact and invest — but it's important that consumers are not being sold products with misleading claims. We are ensuring consumers are protected, while also supporting innovation of the cryptoasset market."

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Google Podcasts 'Eager to Support Innovation' The U.K. appears to be striking an upbeat tone with its announcement — with the government "eager to support innovation in cryptoassets." Chancellor Rishi Sunak added: "Cryptoassets can provide exciting new opportunities, offering people new ways to transact and invest — but it's important that consumers are not being sold products with misleading claims. We are ensuring consumers are protected, while also supporting innovation of the cryptoasset market." In particular, the government says that it recognizes how stablecoins can provide "a more efficient means of payment" — reducing fees and waiting times once funds have been sent. It also marks a more proactive approach. Although the Advertising Standards Authority has played a significant role in scrutinizing crypto ads so far, this regulator only ends up launching investigations once problematic promotions are in the public domain. Crypto ads have become increasingly prolific over recent months, especially in London. a Freedom of Information request by The Guardian revealed that there were 40,000 crypto-related adverts on the capital's transport network between April and September 2021, with some politicians calling for them to be banned altogether. Other countries are also beginning to take action. Spain unveiled new measures that mean advertisers will need to provide "clear, balanced, impartial and non-deceptive content" on the risks involved with investing in digital assets. Anyone planning to launch a mass advertising campaign targeting at least 100,000 people must get in touch with the National Securities Market Commission first — 10 days in advance. Influencers who endorse companies and products on social media sites will also be subject to these rules. The FCA makes no mention of influencers in its latest announcement. I cover the crazy world of crypto. Related Articles