The influencer-marketing agency Viral Nation classifies influencers into seven tiers using terms like nano, micro, and macro.
Classification methods like this help marketers and influencers determine how much content is worth for a brand campaign, and help define a social star's influence.Whether you are an influencer or a marketing agency, trying to determine how much a piece of content is worth for a brand campaign can be challenging in the ever-changing creator economy.
While there's no single way to classify every social-media influencer, marketers use terms like nano, micro, and macro, to help define a social star's influence and determine rates. categorizes influencers seven different ways to help understand the difference in pricing and engagement across each social-media platform. – which can be to promote a new product, convert followers into paying customers, or create brand awareness.
Nano influencers specialize in a specific niche, with a small and engaged community that feels like they know the influencer on a personal level.
Source: News Formal (newsformal.com)
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