Tyla Lands Her First Fashion Campaign With the Gap

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The “Water” singer and viral sensation talks her historic Grammys win and putting South African culture on the map: “That’s all I’ve wanted to do.”

Even if you haven’t heard Tyla’s name yet, you’ve likely heard her music—the drum-heavy, Amapiano-inspired beat of her hit singleis currently as inescapable as the element it’s named after. Or, you’ve seen her move, a mesmerizing act that originates from her hips, which seem effortlessly detached from the rest of her form.

One of those milestones is your first fashion campaign for Gap. How does it feel to represent such a major brand? No, I was not a dancer. I enjoy dancing and I involve it in what I do, but I wouldn't call myself a dancer, to be honest.Partly yeah, but I also understand the interest because the dance style I do isn't normal. It's South African and not a lot of people have seen it, so I can understand the interest.It was cool. It was comfortable. We worked with them and we managed to mix both Gap and Tyla's worlds by adding a little waist belt and boots and my hair in braids.

No, I didn't know that any of this was going to happen. I couldn't have known. It even confuses other people. They’re like, “How is this happening to her? She's an industry plant. It's all happening too fast.” But I don’t understand it either, I'm just accepting it and being grateful and trusting that these things are happening because they’re supposed to.

Source: Entertainment Trends (entertainmenttrends.net)

 

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