Two Latin American Tech Tigers Riding a Consumer Surge

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Nu Holdings with its Nubank fintech has effectively reached out to a Brazilian market that’s embracing the internet and bank accounts. MercadorLibre has...

What do you think of when I say Latin America? Probably not world-beating technology companies. Think again.

The Brazilian environment is helpful. The Latin American giant has added 50 million internet users since 2019. About 30% of the population never had a conventional bank account. The central bank has started to cut a crushing 13.75% interest rate, spurring expectations of more consumer spending. The core marketplace isn’t doing badly, either, with gross merchandise value up by a quarter since last year. MercadoLibre gobbled most of the market share from Americanas, a Brazilian competitor that collapsed after a massive accounting scandal earlier this year. “Both sides of the house are firing on all cylinders right now,” Fong says.

 

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