File - A pile of characters removed from a sign on the Twitter headquarters building are seen in San Francisco, Monday, July 24, 2023. One year ago, Elon Musk began transforming the social media platform into what is now known as X. Twitter's San Francisco headquarters with a white bathroom sink and a grin, fired its CEO and other top executives and began transforming the social media platform into what is now known as X.
As one of the platform's most popular and prolific users even before he bought the company, Musk had a unique experience on Twitter that is markedly different from how regular users experience it.
On Thursday, for instance, a new report from the left-leaning nonprofit Media Matters found that numerous blue-checked X accounts with tens of thousands of followers claimed that theIan Bremmer, a prominent foreign policy expert, posted on X this month that the level of disinformation on the Israel-Hamas war “being algorithmically promoted” on the platform “is unlike anything I’ve ever been exposed to in my career as a political scientist.
Insider Intelligence estimates that X will bring in $1.89 billion in advertising revenue this year, down 54% from 2022. The last time its ad revenue was near this level was in 2015, when it came in at $1.99 billion. In 2022, it was $4.12 billion.According to research firm Similarweb, global web traffic to Twitter.com was down 14%, year-over-year, and traffic to the ads.twitter.com portal for advertisers was down 16.5%. Performance on mobile was no better, down 17.
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