said Wednesday that Kendra Desrosiers has been appointed global head of strategic programs and culture.
In the role, Desrosiers, a former marketing executive at Meta who lead media partnerships and strategies for a host of media products aimed at empowering artists, will advocate for underrepresented creators and develop programs to highlight their voices, as well as oversee initiatives based on social impact and strengthen Twitch’s reach within colleges and universities.
“Twitch is a pioneer in the creator economy and I’m thrilled to be joining a platform so pivotal in giving creators a voice,” said Desrosiers, whose background in tech also includes an executive role at YouTube in which she worked toward empowering multicultural and LGBTQ storytellers.
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