TV’s “Filmmaker Mode” Backers Plan Next Development Phase

As 2022 begins, “phase 2” development is starting, with a focus on ambient lighting recommendations. “As much as we like people to watch movies in dim or dark environment , we know that’s not always possible,” UHDA president and chair Michael Zink says, explaining that UHDA intends to work on a technical recommendation so as to maintain creative intent when images are shown in brighter settings.

“We’re hoping to work with filmmakers on those guidelines to have a better experience in bright environments but still maintain creative intent,” Zink adds, saying that this work would include input from filmmakers including those from the Directors Guild and American Society of Cinematographers. According to UHDA, Filmmaker Mode is now available in all new LG and Samsung TVs as well as select models from Hisense, Philips/TP Vision and Skyworth; projectors from LG, Samsung, Benq and Hisense; and services including Kaleidescape and Prime Video .

In the not too distant future, Filmmaker Mode could also be added to in-flight entertainment on passenger aircrafts. According to Zink, the Airline Passenger Entertainment Experience Association recently completed an updated technical specification for in-fight entertainment systems that includes 4K, HDR and Filmmaker Mode.

The Association also continues to work to raise consumer awareness of the Filmmaker Mode technology. As an example, Zink noted thathelmer Denis Villeneuve recently recommended the Mode via social media, working with UHDA, WarnerMedia and HBO Max’s promotion team.

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