TV Long View: Premiere Week Lows and TV's New Normal

Ad-supported TV is swimming against aof declining viewership, coupled with an explosion of other places to watch programming — everything from Netflix to Twitch.

As a result of all those changes, same-day Nielsen ratings — the numbers that are released every morning — have fallen precipitously in recent years. Some of that audience has in fact migrated to delayed viewing or other platforms, but some of it is just gone.looked at the premiere weeks of three recent seasons: 2014-15, 2017-18 and this week, which kicked off the 2019-20 season. The linear audience, still pretty strong in 2014, is now quite small.

Three years later, the audience erosion was pretty significant: 18-49 ratings were down to 1.5, a drop of 35 percent from 2014, while the total-viewer average fell 23 percent to 6.77 million. The week's top entertainment show, again The Big Bang Theory, posted a 4.1 in adults 18-49for 2019 were down to 1.0 and 5.51 million viewers, declines of 33 percent and 19 percent from just two years ago. Withclaimed the No. 1 spot among adults 18-49, albeit with just a 2.5 rating.

Heres what broadcast needs to do. 1. Cut seasons from 22 eps to 10-18 episode seasons. 2. Sort out ad breaks. 3. Have less gaps between episode airs. It ruins the flow of seasons & live retention. 4. Dont make everything start during the same week spread premieres through sep-oct

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