I think it's a really important question—whether consumers will be as willing to follow this path in the physical good space as they are with respect to digital media. And I think you've seen car makers in particular dip their toes into these waters a few times before.
One example I can think of was either Mercedes or BMW, three or four years ago [Editor’s note: It was BMW, in 2018], started charging for access to Apple’s CarPlay. So if you wanted to just plug in your phone and you know, use all of those wonderful features that are tied to the hardware of the phone, you would have to pay a monthly fee for it.
Driving the conversation away from cars for a bit: When your first book came out in 2016, the idea of the “end of ownership” was different, right? You focused on streaming media in your book, but at the time there was a lot of emphasis on services like Airbnb and Uber and the idea that you don’t need to own your own home, or own your own car, because we’re living in aeconomy. There was a convenient moral value attached to this, like, just own less stuff.
I can understand and kind of identify to a certain degree with that kind of optimism that we were seeing in certain spaces in that era. There is a certain kind of efficiency in not owning things that you don't actually need. I own a lawnmower. I use my lawnmower, I don't know, once every two weeks? I'm sure my neighbors wish I used it more often.
But I think consumers have started to become more wary of the motivations of the companies that are offering us these other alternatives, other paths. I think there's a sense that people are starting to understand that these new offerings are designed in a way that reduces consumer surplus.
That’s why you buy with cash in full. Don’t have the cash? You can’t afford it. Don’t buy it. Simple.
Paywall for Wired? 😂
I didn't need that reminder today
Sorry, this is very misleading, if you order the option when you buy the car new then there is no subscription, specifically mentioning the options added to this service this year, if you buy the car used then you have the option to add it as a subscription if you haven’t before
Renting is the new owning. 🙂
It’s an annoying trend that really only makes sense (in my opinion) with advanced software like the Adobe suite, because if the many upgrades/updates. I certainly don’t enjoy it in most cases and don’t participate in most cases. I’d rather pay up front.
It's literally easy to not support anti-consumer services
My advice: take a brake subscription
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