and a worsening economic crisis — when President Recep Tayyip Erdogan issued a memorandum asking other countries to use the name Türkiye.
Domestically, he also instructed that products for export be labeled"Made in Türkiye" and state agencies use the name in official documents, according to"Türkiye is the best representation and expression of the Turkish people's culture, civilization and values," Erdogan said at the time. The country called itself Türkiye — which is pronounced"tur-key-YAY" — after its declaration of independence in 1923,
notes. Much of the Turkish public already recognizes that name, though the anglicized version is commonly used inside the country as well.showing tourists uttering the phrase from different sites across the country. The state broadcaster TRT World said the campaign's goal was to"announce and raise global awareness about using the country's original name."
Turkish officials and state-run media suggest there are several reasons behind the push to have the country internationally recognized as Türkiye — including strengthening its identity and distancing itself from certain less-flattering associations .
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