Tuning Out Merger Noise, CBS Preps For Its 60th NFL Season, Forecasting Ratings

. “There’s nothing going on corporately. It’s been quiet on the CBS corporate front.” When a reporter did ask the obvious question, about how CBS Sports might change post-merger, McManus declined to offer a specific comment. “We all know the value of sports television,” he said. “Whatever happens to CBS corporately, sports is going to remain an important part of our portfolio.”, with the 16.4 million viewers on average per game fueling his optimistic view of 2019.

“In some ways, with everything that’s going on politically, sports is even more valuable in terms of just taking a break from all of the other issues that people are worried about,” he said. “It’s really a respite from what’s going on in the world, and that makes the NFL even more valuable. I don’t see all the attention focused on politics necessarily affecting what happens on Sunday afternoon on CBS.

CBS again will feature the AFC, which McManus said is on the rise due to a surge of interest in up-and-coming teams including the Cleveland Browns, New York Jets and Oakland Raiders.

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