Trump Is Trying Something New With the 2024 Campaign. It’s Smart—and Terrifying.

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This is a completely different strategy than we're used to.

Lake, the election denier who rode Trumpism all the way to an Arizona gubernatorial loss in the 2022 midterms, is now running for Senate with Trump’s blessing. But Trump, as the Washington Post, isn’t so sure about it anymore. He’s skeptical she’ll be able to win her Senate race, and he’s been irritated at the amount of time she’s spent at Mar-a-Lago. As the Post reported, he “gently suggested to Lake that she should leave the club and hit the campaign trail in Arizona” last year.

Trump had no such concerns about the electoral prospects of Kari Lake in 2022 when he endorsed her then. He liked that she sucked up to him and backed his claims about the 2020 election being stolen. For example: There are any number of maniacs in the state of Michigan whom Trump could have recruited for the Senate Republican primary. Instead, TrumpRep. Mike Rogers, a member in good standing in the pre-Trump Republican establishment, a longtime CNN contributor and a former chairman of the House Intelligence Committee. Rogers is the sort of Republican, in other words, who knows Trump for what he is, and for years struggled to.

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