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Troye Sivan Smells Like Money—and He Knows It

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Troye Sivan's fragrance brand Tsu Lange Yor had its first pop-up in the U.S. While there, he spoke with InStyle about his fragrance routines, the brand's history, and gave us the reason by some of the NSFW bottles.

To no one's surprise, walking into Troye Sivan's New York City pop-up for his fragrance and home brand, Tsu Lange Yor, was like stepping into the most tasteful, chic living room you've ever seen. Laminate pedestals decorated the floor, each adorned with different iterations of his signature scents.

The idea for Tsu Lange Yor started before Sivan's name was synonymous with luxurious spaces and perfect scents. In part because of the video, Sivan's older brother, Steele Mellet, whom he founded and runs the business with, told him, "I will leave my job and come and start this with you if you want to do it." Thus, the brand was born, taking inspiration from their shared Jewish Australian youth and nostalgia for the Yiddish language that brings them closer.

Source: Entertainment Trends (entertainmenttrends.net)

 

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