Trigère, a well-known American fashion label in the mid-to late-20th century, will be relaunched today as a made-to-order e-commerce business.
Pauline Trigère in a floor-length windowpane plaid coat at a screening of “The Day of the Dolphin” at the New York Ziegfeld Theater in New York, 1973. Peter Simins/WWDThe brand remained dormant until Elman and his business partner began reviving the house. One of Trigère‘s two sons was an attorney who specialized in intellectual property. “They had the wherewithal to protect the trademark and not do anything for short-term gain. It’s immaculate. There is nothing out there,” Elman said.
Elman said he was particularly inspired by Trigère‘s designs from the 1970s, when the wealthy began to mingle with artists and rock stars. “It was a mix of classic with a touch of rebellious and the unexpected,” he said. Trigère Operations Ltd. was established by Peter Lewis, an entrepreneur from Montreal. Elman became Lewis’ partner in the business this year. “He [Lewis] is someone who has known me my entire life,” said the Montreal-born Elman, who graduated from the Rhode Island School of Design.
For the launch, Elman is introducing 20 styles. Each style will have variations in colors and materials, so overall there will be 50 to 60 stock keeping units. Sizes range from 0 to 12. It is being launched globally.
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