Alamo/Interscope's rising star Trevor Daniel impressed a crowd of TikTok lovers and tastemakers at the Roxy Theatre in Los Angeles.On Tuesday night at the Roxy Theatre in Los Angeles, a sold-out crowd full of recognizable TikTokers and tastemakers greetsThe 25-year-old emo-pop purveyor has found himself lingering in the industry eye as a shining reflection of the current business model: get traction on SoundCloud, amass a following on TikTok, ink a fat deal.
Daniel has become a label priority, as evidenced by Interscope CEO John Janick and EVP Joie Manda’s attendance at a Sunset Strip club on a school night. Universal Music Group ended 2019 as the label group with the biggest market share, and Interscope appeared victorious as the UMG label with the highest percentage of said share. Some of Interscope’s top 2019 earners included Lady Gaga, Eminem, Billie Eilish, and Juice WRLD. The connecting factor here, aside from star power, is vulnerability.
The evening’s set covered a lot of ground, with Daniel breezing through an hour’s worth of material. He first jumped into the crowd for “Paranoid,” weaving through a sea of sweaty adolescents and holding hands with attendees before forming a cross between a prayer circle and a championship-game football huddle — a mass of limbs that pulsates to an almost tribal rhythm.
Source: Entertainment Trends (entertainmenttrends.net)
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