Transparency is the new name of the game, as younger consumers demand to know more about what goes on behind the scenes, and whether luxury brands are doing their part to make the world a better place.Ethical and fair labour practices. Sustainable materials. Environmental impact. These are some of the greatest issues that millennials and Generation Z are concerned about when buying luxury products.
Protests following jeff Ballinger’s report on Nike’s use of sweatshops in the manufacturing of its products; Image Credit: Courtesy of Reuters
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