Traditional country clubs with their no-jeans dress codes and formal dining options are failing to attract millennials — but clubs are making 5 keys changes to pull in a younger clientele

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Millennials, the 'brokest generation,' can't afford the membership dues for country clubs, and they don't particularly enjoy playing golf.

Millennials aren't as interested in joining country clubs as their baby boomer parents were. The"brokest generation" can't afford the membership dues, doesn't particularly enjoy playing golf, and isn't into the stuffy and non-diverse reputation of traditional country clubs, Kelsey Lawrence reported for CityLab. Country clubs are evolving in order to attract a younger clientele, Henry Wallmeyer, president and CEO of the National Club Association, told Business Insider.

Millennials aren't as interested in joining country clubs as their baby boomer parents were. The"brokest generation" can't afford the membership dues, doesn't particularly enjoy playing golf, and isn't into the stuffy and non-diverse reputation of traditional country clubs, Kelsey Lawrence reported for CityLab. Country clubs are evolving in order to attract a younger clientele, Henry Wallmeyer, president and CEO of the National Club Association, told Business Insider.

 

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Yeah. The image of stodgy, old and white persists. Doesn’t feel like a welcoming place for minorities.

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