Tractor Supply slashes its DEI and climate goals after a right-wing pressure campaign

A Tractor Supply Company store pictured in Pittsburgh in 2023. The chain announced a series of changes, including eliminating its DEI roles, in response to conservative backlash.Tractor Supply Company, which bills itself as the largest rural lifestyle retailer in the U.S., will eliminate its diversity, equity and inclusion roles, withdraw its carbon emissions goals and stop sponsoring Pride events in response to criticism from conservative activists.

Those changes include: no longer submitting data to the Human Rights Campaign , withdrawing its carbon emissions goals to focus on land and water conservation efforts, eliminating its DEI roles and retiring its current DEI goals “while still ensuring a respectful environment.” Groups including the Human Rights Campaign, GLAAD and the National Black Farmers Association were also quick to denounce Tractor Supply’s move.

Harper told NPR over email that he knows firsthand how activities like Pride parades are met with opposition in rural communities, like his South Georgia hometown . Beyond that, he says, a lot of the practices that promote diversity — such as recruiting from HBCUs, implementing mentorship programs and offering management training — are also “just good management” from a business perspective, especially in a tight labor market.

The 2020 police murder of George Floyd and subsequent protests against racial injustice fueled advocates’ calls for companies to do more to hire, retain and promote workers from minority groups.of chief diversity officers and other positions dedicated to spearheading DEI efforts — and to backlash from DEI’s conservative critics.

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