Tractor Supply ditches diversity roles, climate goals after online attacks

Tennessee-based Tractor Supply Co. is scrapping its climate targets and diversity, equity and inclusion goals after weeks of online attacks by right-wing activists.Tractor Supply Co., the US retailer focused on rural lifestyle products, is scrapping its climate targets and diversity, equity and inclusion goals after weeks of online attacks.

“We have heard from customers that we have disappointed them,” Tractor Supply said in a statement posted to its website. “We have taken this feedback to heart.” A growing number of US companies are revising diversity targets, or reviewing previous support for LGBTQ-related events as conservative activists step up efforts to oppose corporate engagement in social issues, a backlash that’s been amplified by billionaires including Elon Musk and Bill Ackman.

Tractor Supply, which operates more than 2,200 stores — many in rural communities including the Inland Empire — selling garden products to tools and pet food, needs to maintain consumer confidence as it seeks to lift sales this year, according to Bloomberg Intelligence analyst Lindsay Dutch.

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