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Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifying

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Charles Lazarus,WHP Global

Danny Gallagher is a writer and reporter based in Dallas. His work has appeared in The Dallas Observer, D Magazine, CNET, Cracked, The Onion AV Club and Retro Gamer magazine. He's also written material for games published by Jackbox Games and the first ever Halloween episode of Mystery Science Theater 3000. His website is dannygallagher.

The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys 'R' Us toy store chain's origin story, the only thing we’ll have to fear is watching them.

using OpenAI’s text-to-video creator Sora. The film premiered at the 2024 Cannes Lions International Festival of Creativity and can currently be viewed onis only a little over a minute long but it’s a mix of confusing and eerie. The film features the young version of the toy store chain’s founder Charles Lazarus coming up with the idea for his signature retail creation and its giraffe mascot Geoffrey but almost the entire thing takes place in some kind of cosmic fever dream.

Source: Entertainment Trends (entertainmenttrends.net)

Charles Lazarus WHP Global

 

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