Toys “R” Us has partnered with ad agency Native Foreign to create what they claim is the first-ever “brand film” utilizing OpenAI’s new text-to-video tool, Sora. The creepy result has largely been mocked on social media.that the retail giant Toys “R” Us has taken a surprising step into the future of advertising by leveraging OpenAI’s text-to-video technology, Sora, to produce a unique commercial.
While the use of AI in advertising is not entirely new, the Toys “R” Us commercial represents a significant leap forward in terms of complexity and ambition. However, the video is not without its telltale signs of AI generation. Keen observers have noted unnatural movements, strange visual artifacts, and irregularities in certain elements like eyeglasses – all hallmarks of current AI-generated imagery.
Comedy writer Mike Drucker encapsulated several of these criticisms in a post on social media platform X, saying, “Love this commercial is like, ‘Toys R Us started with the dream of a little boy who wanted to share his imagination with the world. And to show how, we fired our artists and dried Lake Superior using a server farm to generate what that would look like in Stephen King’s nightmares.’”
Source: Tech Daily Report (techdailyreport.net)
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