BMW came in second and is the only other brand to have held the top spot since Compare the Market started tracking the data in 2018. In 2019, it topped the charts, becoming the most searched brand in a whopping 118 countries.appear to have helped it gain on the competition. It came just six countries short of taking second place away from BMW; last year, by contrast, it was 19 countries down on its German arch rival.
Other brands, like Audi, have seen improvements as well. It rose from number six in the charts to number four, becoming the most searched for brand in 11 countries, compared to just five in 2020. In 2021, Compare the Market also added Tesla to the list of automakers it included in its data. Shockingly, though, it was the most searched in only five countries . It did however crack the top three in 24 countries.
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