‘Toy Story’ meets the NFL: Sunday morning game to feature alternate presentation for kids

This handout from an animated video provided by ESPN shows a scene inside Andy’s Room from “Toy Story” that will be used for “Toy Story Funday Football,” an alternate broadcast on ESPN+ and Disney+ for the Oct. 1, 2023, game between the Jacksonville Jaguars and Atlanta Falcons. This is the second time ESPN is doing an animated presentation of a game using Disney characters as an alternate broadcast.

This is the second time this year ESPN has done an animated alternate broadcast using Disney characters. In March, it aired the “NHL Big City Greens Classic” during a game between the Washington Capitals and New York Rangers. “We looked at a lot of different concepts and then ultimately targeting ‘Toy Story’ because it resonates with older generations and kids together. It is also a way to promote and build awareness for the ESPN+ exclusive game,” he said.

Pixar Animation Studios, which produces the “Toy Story” franchise, worked with ESPN to make sure things don’t stray too far from established storylines.

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