Toy Industry Looks to YouTube Talent for Next Generation of Merchandise

By Sahil Patel Feb. 24, 2020 4:58 pm ET Children used to want toys based on their favorite movies and TV shows, whether it was “Star Wars,” “My Little Pony” or “Teenage Mutant Ninja Turtles.”

Other YouTube kids programmers that have struck new toy licensing deals include Moonbug Entertainment Ltd. and YouTube stars Collins and Devan Key. Stars on YouTube, a unit of Alphabet Inc.’s Google, are also proving capable of getting fans to go beyond watching videos and actually purchase items—or get their parents to do so.

Based on early sales, Blippi is on track to be Jazwares’ largest new preschool launch of the year, the company said, though it declined to provide exact figures. For YouTube stars, toys and other consumer products offer an opportunity to make money that goes beyond advertising.

damn blipi went from eating shit to educating kids....character development

The WSJ hangs on human rights and democracy all day, didn't have the courage to apologize after insulting Chinese citizens not relating the political system. Instead, it continued to make excuses by attacking Chinese politics to avoid apologizing. shamed!

If the freedom of speech in the United States allows insults to innocent foreign citizens, that freedom of speech is hypocritical selfishness and worthless. Does your free speech allow you to praise Hitler?

It's Ryan's world and we're just living in it.

So true!

We are in the worst timeline.

My child and me love Blippi.

He looks like a weirdo

scuffmyshue 👀 toyfair

That guy there is an ex marine and he was the 1st one that came up with that concept and makes millions, he might look stup but don't let looks deceive you.

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