It’s been 20 years since Tory Burch became known as the printed tunic queen of the U.S., building a multibillion-dollar business out of vintage-inspired pieces that drew on a moneyed American woman-of-leisure as muse. Her Reva flat, defined by its T-branded medallion, became the de facto shoe for the subway that millions of women tossed into their ludicrously capacious Tory-branded totes. The Lee Radziwill bag remains a big franchise for the brand.
But in the last few years, Burch has been hell bent on blowing up the preconceived notions of her brand and her creative ambitions. Her recent runway outings have plied the surreal. Last month, she unveiled a highly conceptual, cat-covered Los Angeles pop-up store on Melrose Avenue designed in collaboration with Humberto Leon, the cofounder of the cult retail concept Opening Ceremony.
It was kind of awesome to see Burch be so fearless. She’s a powerhouse, one who knows that everyone thought they had her pegged. “I wish I had done it sooner,” she said of this embrace of creative freedom. “I feel like a new designer in many ways.”Photo by Rodin Banica/WWD via Getty ImagesPhoto by Rodin Banica/WWD via Getty ImagesPhoto by Rodin Banica/WWD via Getty Images
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