Shutterstock’s ninth annual creative trends report analyzed global and local trends influencing design aesthetics and visual culture this year, ultimately identifying three major trends and five rising trends. And with average daily time spent with video seeing an increase of 11 percent in 2018, according to eMarketer, Shutterstock notes brands will need to work to keep up and “[share] compelling visual content that engages their target audience.
Shutterstock’s three major creative trends for 2020 are the roaring 2020s, occulture, and in full bloom. Within the roaring 2020s trend, the company predicts a “decidedly retro twist,” with ornate geometric shapes, linear geometric, and art deco elements coming into play. According to the report, searches for “gold pattern” were up 4,223 percent year-over-year and searches for “Twenties retro” experienced a 189 percent increase from the previous year.
The last major trend, in full bloom, predicts florals to be “big, bright and in full bloom” this year. The company expects to see live walls, multicolored flowers, and flower letters with photography trending toward bold still life and footage of vivid flowerscapes.
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