The Joke Shop pokes fun at fashion cliches and is in on the laugh until March 30 in its London store.
“Creativity and fun are part of our brand DNA, brought to life through destinations and experiences that make the world brighter. The Joke Shop at Selfridges draws inspiration from local joke shops across the country, as well as the tongue-in-cheek aesthetics we’ve seen and loved this season,” said Laura Weir, Selfridges executive creative director.
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