‘Tone Deaf’ New Apple iPad Pro Ad Sparks Major Arts Backlash

An Apple ad for the company’s new iPad Pro shows a giant crushing machine destroying a trumpet, piano, guitar metronome, cans of paint and other creative tools. Not everyone appreciates the imagery, with critics hurling slams like “ tone deaf ,” “ghoulish,” “heartbreaking” and “comically stupid” Apple ’s way.

“The destruction of the human experience,” actor Hugh Grant wrote in response to the ad. “Courtesy of Silicon Valley.” The device comes in 11-inch and 13-inch sizes, with a new brighter screen, a new keyboard and a new Apple M4 chip that Apple says makes the device ready to handle the demands of AI. That the processor has arrived “is Apple’s way of saying how seriously it’s taking both the iPad and AI,” myDrake Kendrick Lamar Feud Timeline Attempted Intruder Arrested At Drake s Toronto Home Police Say

Apple didn’t immediately respond to a request for comment, but given the sensitive climate around generative AI and art, it shouldn’t be surprised at the pushback. In March, an AI-generated publicity image posted by an Australian symphony orchestraat San Francisco’s Commonwealth Club, Hugh Leeman, an art lecturer at Duke University and Johns Hopkins, used the word bifurcation to describe how artists are talking about AI at this pivotal moment in its development and adoption.

Source: Entertainment Trends (entertainmenttrends.net)

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