Tommy Hilfiger to Showcase Spring 2022 Collections and NFT Wearables at Decentraland’s Metaverse Fashion Week
would be in attendance. On March 21, Tommy Hilfiger explained that joining the Decentraland MFW represents the “brand’s focus on digital innovation and exploring new consumer channels.”, a metaverse marketplace that offers a “virtual lifestyle and cultural playground located in Decentraland.” The announcement on Monday notes that a Tommy Hilfiger store will be located within Boson Portal.
It’s not the first time Tommy Hilfiger has dabbled in metaverse ideas as the company experimented with the software provider Obsess two years ago and introduced a Tommy Hilfiger virtual store. Image via trendhunter.com published on November 20, 2020.
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I wonder if they are the first in the fashion industry or not who presents their platform with NFT.
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It's a fashion house madness huh?
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