The company, which is owned by PVH Corp., will broadcast its first livestream shopping event in Europe and North America today, using its “see now, buy now” philosophy. The live selling event builds on the next generation’s increasing desire for more social and interactive digital shopping experiences.
The livestream takes place tonight at 7 p.m. CEST, and 1 p.m. EST on Tommy.com, and will be available for replay for two weeks. “Over the past 35 years, engaging with consumers by creating experiences that surprises and excites them has been at the core of what we do,” said Tommy Hilfiger. “Today we must push our ‘see now, buy now’ philosophy even further to stay relevant with where, when and how consumers want to experience fashion.”
Michael Scheiner, chief marketing officer of Tommy Hilfiger global, added, “As a brand that welcomes all, we are continuously experimenting with new digital approaches that allow us to show up in new ways, times and locations. The forms that ‘See Now, Buy Now’ can take are infinite – our livestream shopping event is just one of these and we see endless opportunities for the near and long term.
Model Manuela Frey will serve as the livestream host. She will be joined by actress Zoe Pastelle and other guests to share their style inspirations for spring/summer 2020 Tommy Hilfiger, Tommy Jeans and Tommy Sport collections. Those watching the event will be able to interact with the host and guests to ask questions, vote on certain pieces of content and participate in pop up trivia games.
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