tearfully took to Instagram Live to tell fans how conflicted she felt about releasing new music during the coronavirus crisis, but said she finally decided to bump her “Future Nostalgia” release ahead by a week, not back by months. The next day,went the other way, putting “Chromatica” on ice with no new date scheduled.
she went ahead with her March 27 date for “Before Love Came to Kill Us” “because, man, I’ve been for the people forever! In my bedroom when I’m sad, I make music selfishly — but I don’t put it out selfishly, so I wanted to put it in their hands now.” Even for artists who rely almost entirely on digital sales or streaming, if an international launch is in the picture, it’s nearly impossible right now to coordinate a simultaneous promotional rollout, with every territory facing its own changing crises — a key element in postponing Gaga, an insider says. Artists who have already announced album postponements range fromand Alicia Keys to Haim and Margo Price.
Industry insiders have mixed feelings about the wave of live-streams that seemingly every major, minor and unknown artist is suddenly doing to promote new releases, stay relevant or just connect. “There’s so much noise out there, with 35 or 40 live-streams a day that you might want to tune into,” says the publicist. “You’ve got to be smart and diligent about how you plan it. When you’re on tour, you’re only competing with the other acts that might be in town that week.
Me on under day one quarantine
There’s definitely pros and cons to both
good girl 😍
in some she is absolutely right, but from another... we all know how her music is curable... but anyway, I accept her decision *blasting here stupidlove
It would be the perfect time because everyone is home isolating!
Yes, but we desperately need all the color and vibe and excitement of ladygaga 's music at this fragile time.
Terrible timing to release an article like this. Should never be released.
Why!? People are home, downloading/buying music all day long! Get the music out then figure out if it’s great enough to then tour as soon as they’re able to!! Win, win, win for the public, sales of the music and ability to know if sales will carry a tour! That’s Simple marketing!
The one who did, his record went straight to 1, right?
Who the hell has any money for music right now?
I say wait. Surprisingly my audio and YouTube intake has drastically decreased. Mostly due to lack of a commute.
The hell with the rich ones buy from great indie artists releasing albums like LakinMusic & ChelseaW (wonderful people to support, for others check my Twitter feed 🎼🎶🎸🎤👍👏🙏❤️)
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