When I walk into TODAY's Studio 1A greenroom to greet Tina Knowles before her Hoda & Jenna segment, I expect to see her surrounded by a hair and makeup team. Instead, she's sitting quietly in front of the vanity mirror, curling her own hair. I shouldn't have been surprised. After all, long before she was known as the mother to superstars Beyoncé and Solange, she was a hairstylist and owner of one of Houston's most popular salons.
And then she learned that with all the curling, sweating and all of that, it was important to wear wigs sometimes to protect her real hair and also easily transition between looks. A lot of times, we are seeing her hair, but people assume it's a wig. So that's always started a lot of chatter, like, 'Oh, she doesn't have any hair. She’s baldheaded.' What was really important to us is that Cécred, as a brand, is bigger than her.
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