- Outdoor apparel retailer Timberland is testing online shoppers’ willingness to help the environment by slowing down delivery as Amazon.com drives retailers toward pricier, more polluting one-day shipping.
Customers hit the brakes on more than 18% of all Timberland orders during the holiday season’s Black Friday to Cyber Monday shopping spike. Acceptance has averaged about 14% and resulted in about 55,000 tree plantings so far. The race to deliver everything from televisions to toothpaste in one day could upend the emissions reductions that come from replacing individual car trips to the store with deliveries from a single truck. Experts say that fast deliveries require more trips with cars, vans and climate-damaging airplanes.It did not quantify the cost savings from its tree-planting program.
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